The way forward for IFEC post-COVID-19 – methods, commercialisation and content material
This session was first proven throughout FTE APEX Digital Expo in Might 2021. Click on the ‘play’ button to observe the total video.
On this session, which was first broadcast through the FTE APEX Digital Expo present in Might 2021, a panel of business leaders targeted on how inflight leisure & connectivity (IFEC) will evolve post-COVID-19. The session kicked off with an unique presentation from James Blackwell Jr, Managing Director of Gross sales, Delta Flight Merchandise, who offered extra particulars on how Delta Air Strains’ new spinoff firm is positioned to reply to new developments and realities created by the pandemic. Blackwell then joined panellists together with Nancy Walker, Senior Vice President Aviation Connectivity, Anuvu; David Pook, Vice President of Advertising and Gross sales Assist, Burrana; Ralph Wagner, CEO, Axinom; and Joe Bentley, Chief Technical Officer at Panasonic Avionics, for an in-depth dialogue on transformational exercise within the IFEC house, and the proper approaches for airways and their companions to take going ahead. Air Canada’s Director, In-Flight Digital Leisure, Wi-Fi, Media Gross sales and Analytics Norman Haughton then shared the service’s perspective on utilizing IFE as a “strategic software” to assist the business restoration.