Eliah Seton to affix SoundCloud in a senior position?

2021 became already an enormous yr for SoundCloud [319 articles]”>SoundCloud. It will be about to get hundreds larger.

Alternate sources are telling MBW that Eliah Seton [1 article]”>Eliah Seton, the generally revered Warner Tune Neighborhood [1,649 articles]”>Warner Tune Neighborhood earlier skool, is about to hitch the streaming tune service in a senior attribute.

If upright, Seton’s hiring can be one different well-known coup for mark modern SoundCloud CEO, Michael Weissman, following the open of the service’s “fan-powered” royalty model earlier this month, and the appointment of Troy Carter to SoundCloud’s board in February.

Seton’s departure from WMG became confirmed by the well-known tune agency earlier at the present time (April 7). In an announcement, Seton mighty that he can be “sharing my subsequent chapter with each particular person very quickly”.

Smooth York-basically primarily based totally Seton spent over a decade at Warner Tune Neighborhood, main the agency’s international self sufficient merchandise and suppliers division, ADA Worldwide, for the earlier six years.

As such, Seton has enviable relationships with the worldwide self sufficient neighborhood – every labels and artists – which might maybe presumably properly clearly be thought a pair of energy by indie-centered SoundCloud.

Having obtained artist merchandise and suppliers agency Repost Community in 2019, at the present time SoundCloud has an accurate now monetized (distribution and/or merchandise and suppliers) relationship with round 100,000 indie artists worldwide.

The likely rent of Seton raises the inquire how formidable this allotment of SoundCloud’s enterprise might presumably maybe turn into, and even whether or not the agency might presumably maybe produce a play for extra bid relationships with self sufficient labels in future.

In the meantime, Seton has spectacular M&A trip, having performed a key attribute in WMG’s strategic acquisitions throughout the sector in areas comparable to China and Jap Europe.

SoundCloud completely has capital to place cash into M&A, following a $75m funding from SiriusXM [176 articles]”>SiriusXM final yr.


From 2019 until this month, Eliah Seton held the sector of President of Self sustaining Tune & Creator Providers for Warner Tune Neighborhood worldwide, encompassing ADA.

In 2017, he oversaw the re-open of WMG’s iconic Asylum Information as a model modern mark specializing in streaming and offering uniquely versatile recording offers to modern and rising artists.

As of November 2020, some 12 million creators (along side musicians, DJs, podcasters and so forth.) had been being heard on SoundCloud each month.Tune Enterprise Worldwide

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