Chanel’s New Marketing campaign Celebrates an Icon

There are few baggage that stand the check out of time higher than a Chanel. Significantly, the Chanel 11.12 involves thoughts when one even thinks of an iconic mannequin. Colloquially often known as the flap rating, the dangle first got here on the scene inside the ‘80s, when Karl Lagerfeld reimagined the house’s signature 2.55 (which grow to be first launched in 1955) with a double-C clasp, diamond quilted leather-based, and a sequence strap interlaced with leather-based. The leisure is vogue historical past.

Courtesy of Chanel

To honor the icon—and leaning into the reality that shoppers had been extra alive to to make investments in basic purse kinds in 2020—the French atelier is putting the 11.12 entrance and coronary heart of its latest marketing campaign. It stars alongside the fingers of objects Anna Mouglalis, Imaan Hammam, Louise de Chevigny, Rianne van Rompaey, and Zoé Adjani in photographs lensed by Inez van Lamsweerde and Vinoodh Matadin.

“In vogue, each season all of the issues modifications so speedy, it’s super to gaze these basic baggage which had been round for goodbye,” acknowledged van Rompaey. “Or not it is a methods essentially the most worthy rating on the planet.” Whereas a Chanel rating comes with a steep price ticket, it’s one among the few vogue objects you gained’t be apologetic about buying. The rating has a storied recognition for sustaining its cost over time, making it one among the simplest vogue investments you might maybe per probability presumably presumably put on.

Justine Carreon is the market editor at retaining vogue, Dutch ovens, and vogue one other time.

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