BA rolls out inflight digital foods and drinks ordering platform
British Airways has unveiled its new inflight digital ordering platform, giving prospects travelling in economic system class inside Europe the choice to order further snacks and drinks mid-flight, on to their seat.
The brand new inflight ordering system will complement the airline’s present ‘Purchase Earlier than You Fly’ providing, the place prospects are inspired to order from the airline’s full Speedbird Café menu upfront of journey.
The brand new digital platform permits prospects who want to add to an present pre-order, or for many who didn’t place an order earlier than journey, to take action at any level throughout their flight. The service will initially be out there from 19 July on chosen routes earlier than rolling out throughout different eligible companies.
To put an order, prospects merely hook up with the on board Wi-Fi service freed from cost through store.ba.com, click on on the ‘store’ choice for his or her flight, and a digital menu will show the vary of drinks and snack choices on provide. Orders will be made through all main credit score and debit playing cards or by way of Avios. The service shall be out there on most brief haul routes working from London Heathrow Airport.
Tom Stevens, British Airways’ Director of Model and Buyer Expertise, mentioned: “The suggestions we’ve got had from prospects who’ve been in a position to journey and have ordered from our new Speedbird Café has been extraordinarily encouraging. The Tom Kerridge vary, specifically, has gone down a deal with.
“We all know that prospects like having the ability to buy their meals upfront of journey and assure their first selection, nonetheless we additionally perceive the significance of an additional cup of tea or a gin and tonic, within the second. We expect that this new digital ordering proposition, coupled with our pre-purchase choice is a successful mixture, catering for everybody’s wants.”